+24 Academy

Start your LinkedIn Profile today!

How to use LinkedIn for Business - A step by step guide

Learning Journal

Staying safe online

Homework - Company Presentation

Introduction to the session & Check In

Check In

What we'll be covering today.

Why understanding personalities can be helpful.

Personality Tests

Myers Briggs & Carl Jung

Myers Briggs & Jung Tests

16 Personalities

16 Personalities Test

Visual DNA

Visual DNA

Emotional Intelligence

Emotional Intelligence Test

Big Five Personality Traits

Big Five Personality Test

Personality Test Summary

Personality Tests - Review & Reflection

Meredith Belbin

Take the Belbin Test

Belbin Test

Shaper

Implementor

Completer Finisher

Coordinator

Team Worker

Resource Investigator

Plant

Monitor Evaluator

Specialists

Extended Research

Belbin Quiz

Reflect on your results

Leadership

Leadership - What makes a good leader?

Types of Leaders and Leadership

Autocratic Leadership

Democratic Leadership

Laissez-faire Leadership

Organisational Behaviour

Models of Organisational Behaviour

People, Structure, Technology & Environment

Check Out

Check Out

Homework

Homework - Task 1

Check In - Professional Behaviours

Inclusivity (Leadership)

Inclusivity

Professional Behaviours - Task 1

Negotiation

Negotiation - Examples & Further Learning

Presentation

Some interesting Ted Talks on public speaking

Consultation, Feedback & Positivity

Reflection on Feedback

Positivity - Further research

Confidentiality, Integrity & Trust

Professional Behaviours - Task 2

Professional Behaviours - Task 3

Check Out

Check Out

GDPR, Security, Privacy Policy

Professional Rules of Conduct for the Office Workplace

Professional Rules of Conduct for the Office/ Workplace

Interview with Jon Torrens

Intro & Check In

Check In

McCarthy

Product

Product - Task 1

Price - Part 1

Price research - Task 2

Place

Place / Distribution - Task 3

Promotion

Promotion - Task 4

Promotion - Task 5

The rest of the Ps

Some examples of good & bad customer service

7ps - Task 6

6W's

6W's - Task 7

Chat with Martin Newman (Consumer Champion)

7P's Quiz

Check Out

Check In

Intro

Awareness

Customer Awareness - Task 1

Nurturing

Nurturing Reflection

Desire

Purchase

Purchase Reflection - Task 2 & 3

Support

Support - Task 4

Loyalty

Loyalty - Task 5 & 6

Advocacy

Advocacy - Task 7

Customer Lifecycle - Task 8

Check Out

Customer Lifecycle presentation

Check In

Check In

Pinch & Drop Out Points - What are they?

Poor Points of Sale

Broken Links

Lack of Trust

Returns Policy

No Follow Up

Online Reviews

Task 1 - How many times have you 'dropped out'?

Task 2 - Research of the 'Sales Journey'

Check Out

Homework Assignment - Look at your own company website

Brands Quiz

Photoshop Survey

Check In

Check In

Intro

Research Part 1

Research - Budgets

Competitor Analysis

Competitor Analysis

SWOT

What is a SWOT Analysis - Detail

PEST & PESTLE

PESTEL Analysis

PEST & SWOT Analysis Presentation (*Company & Self)

Marketing Brief including links & brief

Calls to Action

Calls To Action - Tools

CTA's - The detail!

CTA's - Report

Measurement

Evaluation

SMART & ROI

Check Out

Check In

Check In

CRM - Intro

Basic Marketing

Reactive Marketing

Accountable Marketing

Proactive Marketing

Partnership Marketing

Targeted Marketing

Community Management

Soft Selling

CRM - Strategies

Benefits of CRM

Limitations of CRM

Homework Task - CRM Audit

Check Out

Check In

Check In

Risk - Intro

Identify Risks

Identify and Evaluate Risk using a Mind-Map

Risks within a business

Risks within Marketing

Check Out

Check In

Check In

Risk Management - Intro

Code of Practice

Policies & Procedures

Privacy Policy

Behaviour in & out of work

Brand Values

Complaints Procedure

Contingency Plans

Continuity

Risk Management Framework - Has your company got everything in place?

Check Out

Check In

Check In

Check In

Check In

The Advantages of Social Media Advertising

Exploring the Social Media Advertising Platforms - Facebook

Instagram

Facebook Messenger

LinkedIn

Twitter

Pinterest

Snapchat

TikTok

How to Create Remarkable Digital Ads for Social Media

10 Benefits of Consistent, High-Quality Content Marketing

What is content scoring?

Content marketing strategy, content strategy, and content plan.

Do I really need to create a content marketing strategy?

Hashtags - How & when are they used?

Assignment - Find some #tags your company could use

Check In

Check In

Intro - Legal & Regs

Consumer Contracts

Research - Consumer Contract Regulations

Copyright - Part 1

Copyright - Part 2

Copyright - Part 3

Copyright Law, Creative Commons & Intellectual Property

Equality Act

Equality Act

Equality Act

Data - Part 1

Data - Part 2

GDPR Research

Test your knowledge on GDPR (Analytics data)

Gambling Act

Gambling Act - Research

Sale of Goods Act

Sales of Goods Act - Research

Trade Descriptions Act

Trade Descriptions Act - Research

Unsolicited Goods Act

Unsolicited Goods Act

Charities Act

Charities Act

ASA

ASA - Research

DMA

DMA - Research

Check Out

Presentation on all the Legal & Regs you have researched

British Code of Advertising -reading material

Check In

Check In

Ethics - Intro

Is there such a thing as Ethical Marketing?

CSR

Ethics within Digital Marketing

Check Out

Task 1 Market Research

Check In

Mock test - 35 Questions with a pass rate of 68%

Check In

Mock Test 35 questions 68% pass rate

Mock Test

Check In

Abbreviation Quiz

Word/Phrases/Definitions

Check In

Email Marketing

Activity 1

The downside to Email Marketing

Types of Mobile Marketing

Activity 2

Privacy Concerns & the benefits of mobile marketing

The downside to Mobile Marketing

Email Precautions, Malware & Social Engineering

Best Practice & Summary

Check In

How to start a Blog

Check In

3B's - Business, Brand & Behaviour

Check In

Check In

Script SEO & SEM & Introduction to PPC

‘How to’ guide to keyword optimisation

SEO PPC Presentation

SEO Workbook

SEO Activity 1

SEO Activity 2

SEO QUIZ

SEO - Factors to consider

It's over to you! Activity 3

SEO Script

SEO Workbook - The Basics -

Business principles 1.1,1.2,1.3,1.4 script - Google Docs (SEO)

Competitor Analysis

Check In

What is PPC?

Are PPC adverts effective?

Using PPC Ads!

Step by Step Guide

+24 Thoughts on PPC

PPC Quiz

Check In

Google Analytics for Beginners

Advanced Google Analytics

Google Analytics Individual Qualification (exam)

Check In

Marketing Brief Task 1

Check In

Marketing Brief Task 2

Check In

Marketing Brief Task 3

What do you already know?

Glossary: commonly used content design terms

What is content design?

What do content designers do?

Who does what on a multidisciplinary team?

What skills do content designers need?

Designing for the user

Who are your users?

Types of users: example

What are and what aren't user needs?

Writing user stories

What are acceptance criteria?

What is a user journey map?

Why mapping user journeys is useful

Creating your own User Journey Map

Check In

Security law

Digital Marketing Code of Practice

Check In

Script (needs recording)

The Four Elements of Online PR (record)

Types of online PR tools

Activity 1 - Seeking the message behind a podcast.

Press Releases including four phases

Activity 2 - Media room presence and relevance.

Why should a company employ online PR strategies?

Summary

Check In

Check In

Coding Explanations & Glossary

Check In

Check In

Coding 20 Questions (70% Pass Rate)

Activity 1

Digital Marketing’s Interaction and Impact on Other Business Functions: (record)

Stages of the Digital Marketing Process and their Contributors (can be recorded)

What we’ve learned:

Conclusion

What you will learn

Introduction Strategies, campaigns & objectives

Research, research, research!

Identifying the target market

Activity 1

Identify the means - The team, budget & channels

Activity 2 _ Prioritising the means

The content & timelines

Common mistakes found in digital marketing campaigns

Assignment

Assignment 2 Research and develop a marketing strategy

Task 3 Produce a SWOT analysis