Course curriculum

  • 1

    Introduction, Your tutors & Business 101 👐

    • Start your LinkedIn Profile today!

    • How to use LinkedIn for Business - A step by step guide

    • Learning Journal

    • Staying safe online

    • Homework - Company Presentation

  • 2

    2.1 & 2.3 Belbin & Leadership 🦸‍♂️️ 🦸‍♀️️

    • Introduction to the session & Check In

    • Check In

    • What we'll be covering today.

    • Why understanding personalities can be helpful.

    • Personality Tests

    • Myers Briggs & Carl Jung

    • Myers Briggs & Jung Tests

    • 16 Personalities

    • 16 Personalities Test

    • Visual DNA

    • Visual DNA

    • Emotional Intelligence

    • Emotional Intelligence Test

    • Big Five Personality Traits

    • Big Five Personality Test

    • Personality Test Summary

    • Personality Tests - Review & Reflection

    • Meredith Belbin

    • Take the Belbin Test

    • Belbin Test

    • Shaper

    • Implementor

    • Completer Finisher

    • Coordinator

    • Team Worker

    • Resource Investigator

    • Plant

    • Monitor Evaluator

    • Specialists

    • Extended Research

    • Belbin Quiz

    • Reflect on your results

    • Leadership

    • Leadership - What makes a good leader?

    • Types of Leaders and Leadership

    • Autocratic Leadership

    • Democratic Leadership

    • Laissez-faire Leadership

    • Organisational Behaviour

    • Models of Organisational Behaviour

    • People, Structure, Technology & Environment

    • Check Out

    • Check Out

    • Homework

    • Homework - Task 1

  • 3

    2.2 & 2.3 Professional Behaviours 👔

    • Check In - Professional Behaviours

    • Inclusivity (Leadership)

    • Inclusivity

    • Professional Behaviours - Task 1

    • Negotiation

    • Negotiation - Examples & Further Learning

    • Presentation

    • Some interesting Ted Talks on public speaking

    • Consultation, Feedback & Positivity

    • Reflection on Feedback

    • Positivity - Further research

    • Confidentiality, Integrity & Trust

    • Professional Behaviours - Task 2

    • Professional Behaviours - Task 3

    • Check Out

    • Check Out

    • GDPR, Security, Privacy Policy

    • Professional Rules of Conduct for the Office Workplace

    • Professional Rules of Conduct for the Office/ Workplace

    • Interview with Jon Torrens

  • 4

    1.1 The 7P's 🎯

    • Intro & Check In

    • Check In

    • McCarthy

    • Product

    • Product - Task 1

    • Price - Part 1

    • Price research - Task 2

    • Place

    • Place / Distribution - Task 3

    • Promotion

    • Promotion - Task 4

    • Promotion - Task 5

    • The rest of the Ps

    • Some examples of good & bad customer service

    • 7ps - Task 6

    • 6W's

    • 6W's - Task 7

    • Chat with Martin Newman (Consumer Champion)

    • 7P's Quiz

    • Check Out

  • 5

    3.1 Customer Lifecycle ♻️

    • Check In

    • Intro

    • Awareness

    • Customer Awareness - Task 1

    • Nurturing

    • Nurturing Reflection

    • Desire

    • Purchase

    • Purchase Reflection - Task 2 & 3

    • Support

    • Support - Task 4

    • Loyalty

    • Loyalty - Task 5 & 6

    • Advocacy

    • Advocacy - Task 7

    • Customer Lifecycle - Task 8

    • Check Out

  • 6

    3.1 & 5.3 Pinch & Drop out points 〽️

    • Check In

    • Check In

    • Pinch & Drop Out Points - What are they?

    • Poor Points of Sale

    • Broken Links

    • Lack of Trust

    • Returns Policy

    • No Follow Up

    • Online Reviews

    • Task 1 - How many times have you 'dropped out'?

    • Task 2 - Research of the 'Sales Journey'

    • Check Out

    • Homework Assignment - Look at your own company website

  • 7

    Brand/ Colours/ Typography 🎨

    • Brands Quiz

  • 8

    Photoshop & Adobe Suite 🖥

    • Photoshop Survey

  • 9

    4.1 Components of a Marketing Campaign ✅

    • Check In

    • Check In

    • Intro

    • Research Part 1

    • Research - Budgets

    • Competitor Analysis

    • Competitor Analysis

    • SWOT

    • What is a SWOT Analysis - Detail

    • PEST & PESTLE

    • PESTEL Analysis

    • PEST & SWOT Analysis Presentation (*Company & Self)

    • Marketing Brief including links & brief

    • Calls to Action

    • Calls To Action - Tools

    • CTA's - The detail!

    • CTA's - Report

    • Measurement

    • Evaluation

    • SMART & ROI

    • Check Out

  • 10

    4.2 & 4.3 Customer Relationship Marketing 🤝

    • Check In

    • Check In

    • CRM - Intro

    • Basic Marketing

    • Reactive Marketing

    • Accountable Marketing

    • Proactive Marketing

    • Partnership Marketing

    • Targeted Marketing

    • Community Management

    • Soft Selling

    • CRM - Strategies

    • Benefits of CRM

    • Limitations of CRM

    • Homework Task - CRM Audit

    • Check Out

  • 11

    5.2 Evaluating Risk 📋

    • Check In

    • Check In

    • Risk - Intro

    • Identify Risks

    • Identify and Evaluate Risk using a Mind-Map

    • Risks within a business

    • Risks within Marketing

    • Check Out

  • 12

    5.2 Risk Management ⛑

    • Check In

    • Check In

    • Risk Management - Intro

    • Code of Practice

    • Policies & Procedures

    • Privacy Policy

    • Behaviour in & out of work

    • Brand Values

    • Complaints Procedure

    • Contingency Plans

    • Continuity

    • Risk Management Framework - Has your company got everything in place?

    • Check Out

  • 13

    Plan, Do, Review 🕐

    • Check In

  • 14

    Plan & Research 📚

    • Check In

  • 15

    Do 🏃‍♀️🏃

    • Check In

  • 16

    Review 👓🕵

    • Check In

  • 17

    5.1 Legal & Regs 💼

    • Check In

    • Check In

    • Intro - Legal & Regs

    • Consumer Contracts

    • Research - Consumer Contract Regulations

    • Copyright - Part 1

    • Copyright - Part 2

    • Copyright - Part 3

    • Copyright Law, Creative Commons & Intellectual Property

    • Equality Act

    • Equality Act

    • Equality Act

    • Data - Part 1

    • Data - Part 2

    • GDPR Research

    • Test your knowledge on GDPR (Analytics data)

    • Gambling Act

    • Gambling Act - Research

    • Sale of Goods Act

    • Sales of Goods Act - Research

    • Trade Descriptions Act

    • Trade Descriptions Act - Research

    • Unsolicited Goods Act

    • Unsolicited Goods Act

    • Charities Act

    • Charities Act

    • ASA

    • ASA - Research

    • DMA

    • DMA - Research

    • Check Out

    • Presentation on all the Legal & Regs you have researched

    • British Code of Advertising -reading material

  • 18

    4.2 & 5.1 Ethical Marketing ✴️

    • Check In

    • Check In

    • Ethics - Intro

    • Is there such a thing as Ethical Marketing?

    • CSR

    • Ethics within Digital Marketing

    • Check Out

    • Task 1 Market Research

  • 19

    Online/Offline Mock Exam & Revision 📋 📚

    • Check In

    • Mock test - 35 Questions with a pass rate of 68%

  • 20

    Online / Offline Mock Exam & Revision - Part 2 📋 📚

    • Check In

    • Mock Test 35 questions 68% pass rate

  • 21

    Online/Offline Mock Exam & Revision 📋 📚

    • Mock Test

  • 22

    Digital Marketing Abbreviations & Jargon 🙈

    • Check In

    • Abbreviation Quiz

    • Word/Phrases/Definitions

  • 23

    Thought Leadership 🧠

    • Check In

  • 24

    Email Marketing 📧

    • Check In

  • 25

    Blogs & Vlogs 📝 📹

    • Check In

  • 26

    Personal Branding 🤑

    • Check In

  • 27

    Facebook & Instagram Marketing 👏

    • Check In

  • 28

    Youtube Marketing 📹

    • Check In

  • 29

    Linkedin Marketing 💼

    • Check In

  • 30

    Twitter & More Marketing 🐦

    • Check In

  • 31

    SEO (Search Engine Optimisation) 📋 🖥

    • Check In

    • ‘How to’ guide to keyword optimisation

  • 32

    PPC (Pay-Per-Click) 💹

    • Check In

    • What is PPC?

    • Are PPC adverts effective?

  • 33

    Google Analytics 🤷‍♂️ 〽️

    • Check In

    • Google Analytics for Beginners

    • Advanced Google Analytics

    • Google Analytics Individual Qualification (exam)

  • 34

    The Live Brief - Part 1 🕺

    • Check In

  • 35

    The Live Brief - Part 2 👷

    • Check In

  • 36

    The Live Brief - Part 3 🕵️‍♀️

    • Check In

  • 37

    Content Design ( needs moving to the right place)

    • What do you already know?

    • Glossary: commonly used content design terms

    • What is content design?

    • What do content designers do?

    • Who does what on a multidisciplinary team?

    • What skills do content designers need?

    • Designing for the user

    • Who are your users?

    • Types of users: example

    • What are and what aren't user needs?

    • Writing user stories

    • What are acceptance criteria?

    • What is a user journey map?

    • Why mapping user journeys is useful

  • 38

    The Future of Marketing and Digital Marketing 🔮

    • Check In

  • 39

    Digital Security 🔐

    • Check In

  • 40

    Traditional Marketing 🖋🖋

    • Check In

  • 41

    Podcasting & More 🎙

    • Check In

  • 42

    Business is International 🌎

    • Check In

  • 43

    Photoshop & Adobe - Part 2 🎨 🖥

    • Check In

  • 44

    Coding 101 ⌨

    • Check In

  • 45

    Coding 102 ⌨ 🖥

    • Check In

  • 46

    Coding 103 ⌨ 📱

    • Check In