Course curriculum
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1
Introduction, Your tutors & Business 101 👐
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Start your LinkedIn Profile today!
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How to use LinkedIn for Business - A step by step guide
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Learning Journal
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Staying safe online
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Homework - Company Presentation
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2
2.1 & 2.3 Belbin & Leadership 🦸♂️️ 🦸♀️️
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Introduction to the session & Check In
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Check In
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What we'll be covering today.
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Why understanding personalities can be helpful.
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Personality Tests
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Myers Briggs & Carl Jung
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Myers Briggs & Jung Tests
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16 Personalities
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16 Personalities Test
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Visual DNA
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Visual DNA
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Emotional Intelligence
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Emotional Intelligence Test
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Big Five Personality Traits
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Big Five Personality Test
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Personality Test Summary
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Personality Tests - Review & Reflection
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Meredith Belbin
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Take the Belbin Test
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Belbin Test
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Shaper
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Implementor
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Completer Finisher
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Coordinator
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Team Worker
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Resource Investigator
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Plant
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Monitor Evaluator
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Specialists
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Extended Research
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Belbin Quiz
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Reflect on your results
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Leadership
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Leadership - What makes a good leader?
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Types of Leaders and Leadership
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Autocratic Leadership
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Democratic Leadership
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Laissez-faire Leadership
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Organisational Behaviour
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Models of Organisational Behaviour
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People, Structure, Technology & Environment
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Check Out
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Check Out
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Homework
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Homework - Task 1
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3
2.2 & 2.3 Professional Behaviours 👔
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Check In - Professional Behaviours
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Inclusivity (Leadership)
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Inclusivity
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Professional Behaviours - Task 1
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Negotiation
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Negotiation - Examples & Further Learning
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Presentation
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Some interesting Ted Talks on public speaking
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Consultation, Feedback & Positivity
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Reflection on Feedback
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Positivity - Further research
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Confidentiality, Integrity & Trust
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Professional Behaviours - Task 2
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Professional Behaviours - Task 3
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Check Out
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Check Out
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GDPR, Security, Privacy Policy
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Professional Rules of Conduct for the Office Workplace
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Professional Rules of Conduct for the Office/ Workplace
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Interview with Jon Torrens
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4
1.1 The 7P's 🎯
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Intro & Check In
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Check In
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McCarthy
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Product
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Product - Task 1
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Price - Part 1
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Price research - Task 2
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Place
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Place / Distribution - Task 3
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Promotion
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Promotion - Task 4
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Promotion - Task 5
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The rest of the Ps
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Some examples of good & bad customer service
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7ps - Task 6
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6W's
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6W's - Task 7
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Chat with Martin Newman (Consumer Champion)
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7P's Quiz
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Check Out
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5
3.1 Customer Lifecycle ♻️
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Check In
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Intro
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Awareness
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Customer Awareness - Task 1
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Nurturing
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Nurturing Reflection
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Desire
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Purchase
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Purchase Reflection - Task 2 & 3
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Support
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Support - Task 4
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Loyalty
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Loyalty - Task 5 & 6
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Advocacy
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Advocacy - Task 7
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Customer Lifecycle - Task 8
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Check Out
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Customer Lifecycle presentation
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6
3.1 & 5.3 Pinch & Drop out points 〽️
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Check In
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Check In
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Pinch & Drop Out Points - What are they?
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Poor Points of Sale
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Broken Links
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Lack of Trust
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Returns Policy
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No Follow Up
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Online Reviews
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Task 1 - How many times have you 'dropped out'?
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Task 2 - Research of the 'Sales Journey'
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Check Out
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Homework Assignment - Look at your own company website
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7
Brand/ Colours/ Typography 🎨
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Brands Quiz
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8
Photoshop & Adobe Suite 🖥
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Photoshop Survey
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9
4.1 Components of a Marketing Campaign ✅
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Check In
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Check In
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Intro
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Research Part 1
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Research - Budgets
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Competitor Analysis
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Competitor Analysis
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SWOT
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What is a SWOT Analysis - Detail
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PEST & PESTLE
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PESTEL Analysis
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PEST & SWOT Analysis Presentation (*Company & Self)
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Marketing Brief including links & brief
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Calls to Action
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Calls To Action - Tools
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CTA's - The detail!
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CTA's - Report
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Measurement
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Evaluation
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SMART & ROI
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Check Out
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10
4.2 & 4.3 Customer Relationship Marketing 🤝
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Check In
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Check In
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CRM - Intro
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Basic Marketing
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Reactive Marketing
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Accountable Marketing
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Proactive Marketing
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Partnership Marketing
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Targeted Marketing
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Community Management
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Soft Selling
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CRM - Strategies
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Benefits of CRM
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Limitations of CRM
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Homework Task - CRM Audit
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Check Out
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11
5.2 Evaluating Risk 📋
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Check In
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Check In
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Risk - Intro
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Identify Risks
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Identify and Evaluate Risk using a Mind-Map
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Risks within a business
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Risks within Marketing
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Check Out
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12
5.2 Risk Management ⛑
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Check In
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Check In
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Risk Management - Intro
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Code of Practice
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Policies & Procedures
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Privacy Policy
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Behaviour in & out of work
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Brand Values
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Complaints Procedure
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Contingency Plans
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Continuity
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Risk Management Framework - Has your company got everything in place?
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Check Out
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13
Plan, Do, Review 🕐
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Check In
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14
Plan & Research 📚
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Check In
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15
Do 🏃♀️🏃
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Check In
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16
Review 👓🕵
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Check In
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17
Social Media Advertising
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The Advantages of Social Media Advertising
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Exploring the Social Media Advertising Platforms - Facebook
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Instagram
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Facebook Messenger
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LinkedIn
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Twitter
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Pinterest
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Snapchat
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TikTok
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How to Create Remarkable Digital Ads for Social Media
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10 Benefits of Consistent, High-Quality Content Marketing
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What is content scoring?
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Content marketing strategy, content strategy, and content plan.
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Do I really need to create a content marketing strategy?
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Hashtags - How & when are they used?
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Assignment - Find some #tags your company could use
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18
5.1 Legal & Regs 💼
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Check In
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Check In
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Intro - Legal & Regs
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Consumer Contracts
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Research - Consumer Contract Regulations
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Copyright - Part 1
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Copyright - Part 2
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Copyright - Part 3
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Copyright Law, Creative Commons & Intellectual Property
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Equality Act
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Equality Act
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Equality Act
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Data - Part 1
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Data - Part 2
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GDPR Research
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Test your knowledge on GDPR (Analytics data)
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Gambling Act
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Gambling Act - Research
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Sale of Goods Act
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Sales of Goods Act - Research
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Trade Descriptions Act
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Trade Descriptions Act - Research
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Unsolicited Goods Act
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Unsolicited Goods Act
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Charities Act
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Charities Act
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ASA
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ASA - Research
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DMA
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DMA - Research
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Check Out
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Presentation on all the Legal & Regs you have researched
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British Code of Advertising -reading material
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19
4.2 & 5.1 Ethical Marketing ✴️
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Check In
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Check In
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Ethics - Intro
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Is there such a thing as Ethical Marketing?
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CSR
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Ethics within Digital Marketing
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Check Out
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Task 1 Market Research
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20
Online/Offline Mock Exam & Revision 📋 📚
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Check In
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Mock test - 35 Questions with a pass rate of 68%
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21
Online / Offline Mock Exam & Revision - Part 2 📋 📚
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Check In
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Mock Test 35 questions 68% pass rate
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22
Online/Offline Mock Exam & Revision 📋 📚
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Mock Test
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23
Digital Marketing Abbreviations & Jargon 🙈
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Check In
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Abbreviation Quiz
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Word/Phrases/Definitions
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24
Email Marketing & Mobile including Apps 📧
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Check In
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Email Marketing
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Activity 1
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The downside to Email Marketing
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Types of Mobile Marketing
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Activity 2
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Privacy Concerns & the benefits of mobile marketing
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The downside to Mobile Marketing
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Email Precautions, Malware & Social Engineering
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Best Practice & Summary
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25
Blogs & Vlogs 📝 📹
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Check In
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How to start a Blog
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26
Personal Branding 🤑
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Check In
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3B's - Business, Brand & Behaviour
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27
Twitter & More Marketing 🐦(Ross for Blog/Vlog)
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Check In
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28
SEO (Search Engine Optimisation) 📋 🖥
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Check In
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Script SEO & SEM & Introduction to PPC
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‘How to’ guide to keyword optimisation
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SEO PPC Presentation
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SEO Workbook
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SEO Activity 1
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SEO Activity 2
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SEO QUIZ
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SEO - Factors to consider
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It's over to you! Activity 3
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SEO Script
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SEO Workbook - The Basics -
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Business principles 1.1,1.2,1.3,1.4 script - Google Docs (SEO)
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Competitor Analysis
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29
PPC (Pay-Per-Click) 💹
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Check In
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What is PPC?
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Are PPC adverts effective?
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Using PPC Ads!
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Step by Step Guide
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+24 Thoughts on PPC
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PPC Quiz
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30
Google Analytics 🤷♂️ 〽️
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Check In
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Google Analytics for Beginners
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Advanced Google Analytics
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Google Analytics Individual Qualification (exam)
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31
The Live Brief - Part 1 🕺
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Check In
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Marketing Brief Task 1
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32
The Live Brief - Part 2 👷
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Check In
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Marketing Brief Task 2
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33
The Live Brief - Part 3 🕵️♀️
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Check In
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Marketing Brief Task 3
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34
Content Design ( needs moving to the right place)
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What do you already know?
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Glossary: commonly used content design terms
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What is content design?
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What do content designers do?
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Who does what on a multidisciplinary team?
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What skills do content designers need?
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Designing for the user
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Who are your users?
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Types of users: example
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What are and what aren't user needs?
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Writing user stories
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What are acceptance criteria?
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What is a user journey map?
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Why mapping user journeys is useful
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Creating your own User Journey Map
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35
Digital Security 🔐
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Check In
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Security law
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Digital Marketing Code of Practice
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36
Online Public Relations 🖋🖋
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Check In
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Script (needs recording)
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The Four Elements of Online PR (record)
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Types of online PR tools
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Activity 1 - Seeking the message behind a podcast.
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Press Releases including four phases
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Activity 2 - Media room presence and relevance.
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Why should a company employ online PR strategies?
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Summary
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37
Photoshop & Adobe - Part 2 🎨 🖥
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Check In
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38
Coding 101 ⌨
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Check In
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Coding Explanations & Glossary
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39
Coding 102 ⌨ 🖥
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Check In
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40
Coding 103 ⌨ 📱
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Check In
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41
Coding Revision
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Coding 20 Questions (70% Pass Rate)
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42
How Digital Marketing Teams Function in a Business
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Activity 1
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Digital Marketing’s Interaction and Impact on Other Business Functions: (record)
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Stages of the Digital Marketing Process and their Contributors (can be recorded)
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What we’ve learned:
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Conclusion
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43
Planning A Digital Marketing Campaign (can be set at any point)
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What you will learn
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Introduction Strategies, campaigns & objectives
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Research, research, research!
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Identifying the target market
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Activity 1
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Identify the means - The team, budget & channels
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Activity 2 _ Prioritising the means
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The content & timelines
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Common mistakes found in digital marketing campaigns
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Assignment
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Assignment 2 Research and develop a marketing strategy
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Task 3 Produce a SWOT analysis
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